Market Research

Our Market Research department offers a multidisciplinary consultancy approach, reflecting the realities of the market, at the same time responding to international research requirements.  We specialize on consumer usage attitudes and perceptions, market potential, market scope, and distribution channels. The department offers a complete research process, from design to data analysis and presentation, carried out in both urban and rural environments, covering the whole country: Quantitative Market Research – the quantitative market research includes studies in the fields of traffic, health care, telecommunication use patterns, consumer products of mass consumption, media influenced consumption patterns, food products, domestic goods, financial services and institutions. Qualitative Market Research – AustralCOWI does qualitative research on businesses and consumers including topics such as market position, product design, consumer perception and habits, property development, and the testing of new products. Services include the recruitment and selection of the participants for focus groups; moderation, transcription, and simultaneous translation of focus group discussions in local and international languages; information analysis; and report production. AC has specialized viewing facilities fully equipped to conduct quality marke research. < Prev   Next >